“This tool can be used to assist our customers through the creative process, inject innovative ideas and defend their strategies to final decision makers.” It allows our customers to access proprietary data at their fingertips that fuels insights that are most relevant to them, their brand, and their audience,” adds Candace Marks, Senior Director, Product Management at Getty Images and iStock. “VisualGPS Insights goes beyond predicting visual trends. This not only allows for businesses of all sizes to confidently make creative decisions that impact their audiences, but it also enables small businesses and freelancers to choose relevant and inspiring visual concepts that resonate regionally to justify budget spending decisions. ![]() “Whether brands are looking to diversify their image choices or finding insights that magnify their marketing results, this tool will help businesses of all sizes make more informed decisions on their visual strategy.”įor Getty Images and iStock customers, VisualGPS Insights is a reference point for what imagery and topics over 825,000 brands around the world are using to communicate with their audiences. Rebecca Swift, Global Head of Creative Insights at Getty Images and iStock. “ From speaking with businesses and agencies of all sizes, we realized how many of them were scared to get it wrong with their visual content,” comments Dr. ![]() Users will also be able to compare two terms to find intersections between trending topics and popular images, illustrations and videos. Global trends and visual insights are accessible through easy-to-understand graphs, charts and heat maps showing industries, regions and timeframes. VisualGPS Insights is a significant leap forward in leveraging real-time visual trends, giving businesses a strategic tool to drive market differentiation by exploring and understanding relative interest in particular content queries. For the first time, users can view and analyze over 2.5 billion annual searches and download queries from Getty Images as well as iStock, its e-commerce platform focused on SMBs, SMEs and creatives. Getty Images, a preeminent global visual content creator and marketplace, has today launched VisualGPS Insights, a new interactive tool designed to help businesses develop content strategies backed up with data and visual guidance. ![]() The industry first tool allows brands to view, compare and analyze over 2.5 billion annual search and download queries from and iStock for visual guidance
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